Cards are for all occasions. Whether it is a holiday, like Christmas, or a special event such as a birthday or an anniversary, we generally celebrate it with a card. We are all fully aware of Christmas cards and birthday cards, but what other cards can we receive on special occasions? They are an entire collection of cards that you will probably never know even existed, unless you have received one yourself, obviously. It is not just the generic Christmas card that is stocked at convenient stores and specialist card shops around the country, they are more.
For starters, there is the ‘welcome to your new home’ card, or the ‘congratulations on the new baby’ card. As you have probably guessed, these are specialist cards for very specific occasions, such as purchasing a new home or welcoming a new baby into the world. Cards can come in all shapes and sizes and refer to any occasion you have to cater for. For example, if you thought a christmas cards for charity was a nice enough gesture for everyone at Christmas then you would be wrong in the eyes of the card Gods. According to them, you have to give an even more specific card depending on who it is going to.
Keeping up? Let’s explain.
We have established that there are generic cards that go out on generic occasions, but you can go even further. For example, if you are business and send out Christmas cards to your customers, some of whom may also be other businesses, instead of sending a Christmas card you can send business christmas cards. Christmas business cards are essentially the same thing as a Christmas card, but, obviously in need of some product differentiation, they are labelled otherwise by card companies.
So, do we really fall for this type of shameless advertising and product differentiation?
Well, in some ways we do. Christmas cards in Australia, for example, as in most Christian countries in the world at the time of year, are quite clearly very popular – sixty two per cent of Australians bought Christmas cards in the year 2013. Even with the rise of social media in the last five years, which has been attributed to a decline in the sales of Christmas cards, nearly two thirds of the population will buy them. However, in other ways we are less gullible. Other card sales are way below this percentage and card companies are beginning to suffer. It is not only us, either. On the other side of the world in the U.K, the huge card company Clintons shut down over one hundred and fifty stores and cut up to three thousand jobs in 2012. This was by far and away the biggest card company in the U.K.
So are cards are still for all occasions?
Yes, as long as you can find somewhere that still sells them, except for Christmas time that is.